Month: March 2020

Hong Kong – 18 May 2017, XGATE awarded “Hong Kong’s Most Valuable Services Awards” presented by Mediazone once again.

The award recognizes the innovative solution and quality of service XGATE has contributed in Hong Kong. It is an honor to receive the HKMVC awards and be among other top local and international brands in the industry.

“This award is a huge motivation for XGATE to continue our efforts in developing more innovative solutions to serve brands in CRM marketing. There are many challenges marketing managers faced today; and we seek to resolve their pain points one at a time.”, said by Mr. Xen Chia, the Strategic Marketing Director of XGATE.

In this digital age, people look for solutions and manage their personal tasks digitally across different channels and platforms while on the move. Therefore, brands are increasingly transforming their business model to reach their target customers through CRM Marketing. From improving customer experience to more immersive engagement, we must all be prepared to embrace our changing business.

XGATE provides comprehensive digital services and consulting advice to brands. We believe through multi-channel marketing, exploring marketing automation and developing new solutions in the area of Artificial Intelligence (AI) for predictive CRM marketing will bring even greater effectiveness to the way marketers function and better customer experience for consumers. When customers are happy, business will also become profitable.

Image Sources:https://www.facebook.com/MediazoneHK/

XGATE is pleased to announce the opening of a new office in Chengdu, as part of a corporate strategy to increase its presence in the China market.

Strategically located at New Century Global Center, the world’s largest building in the central China city of Chengdu, the new office will bring together a dedicated team of highly trained technical experts, sales and marketing professionals to meet the growing demand of digital marketing services in South West China.

“Chengdu has an extremely strong talent pool with some of the best universities located in this region. The opening of our new office will provide new jobs and career opportunities for graduates and professionals based here,” said Coy Qiu, GM of XGATE in Chengdu.

One of the key success factor for Chengdu operations involve bringing XGATE Digital Marketing Services (DMS) platform and CRM marketing experience to help clients strengthen their business in digital marketing beyond the already mature market of social media and eCommerce in China,” Qiu added.

Marketing magazine‘s Agency of the Year (AOTY) is recognised as Hong Kong’s premier awards show for agencies.

The awards are solely judged by senior client marketing professionals from many influential brands. XGATE is pleased to be awarded finalists in two categories of the AOTY awards – CRM & Loyalty Agency of the Year and Direct Marketing Agency of the Year.

The awards have given endorsement to XGATE’s contribution to CRM and Loyalty marketing practice. XGATE has been introducing marketing automation and data analytics to many global and local brands in Hong Kong.

XGATE is awarded top 5 winners for “INNOVATION EXCELLENCE AWARD” at the Enterprising HK Awards 2015 hosted by the South China Morning Post.

The award recognizes local companies’ contribution to applying new technologies, or catering to customer needs through applications of innovative process, market research, brand development and visionary leadership.

The Enterprising HK Award provides a premium platform from which to recognize excellence in management and governance of growing enterprises. According to Andy Cho, co-founder of XGATE, “One of the most positive things about being nominated for innovation excellence is that it brings together two sides of the same coin. On one hand, we develop solutions to help overcome marketing challenges in today’s digital world. On the other hand, we are enhancing the customer experience when they interact with brands through personalized communications.”

Winning the INNOVATION EXCELLENCE AWARD is a great acknowledgement for XGATE’s business performance and contribution to the CRM marketing industry. XGATE has been serving clients in digital marketing for more than 10 years, continuously evolving the practice to help improve ROI for businesses.

With Advanced Campaign Designer and Analytics in its Digital Marketing Services (DMS 3.0) Platform

Hong Kong — 18 August 2015 – XGATE today launches the DMS 3.0 Platform, an expansion to its existing marketing automation solution with advanced CRM campaign designer and analytics. The new enhancement enables brand marketers to more easily create, target, deliver, track, and manage integrated large-scale multimedia messaging camapigns. DMS 3.0 is an advanced CRM marketing solution for digital marketeres, consisting of four key components – namely integrated digital channels (SMS, Email, Social & Web), marketing automation, campaign designer, real-time dashboards and CRM analytics. This means marketers not only can set up auto-triggered campaigns based on rules, time or events; but also choose cross channel plays based on preference or rules.

“DMS 3.0 is built with a customer lifecycle approach in mind. Hence, creating an exceptional digital experience before, during & after sale is central to our platform design philosophy,” Andy Cho, Co-founder added, “When we build this platform, we want to take the guess work out of marketing. That’s why we have included data-driven insights and present them in real-time dashboards and downloadable reports to enhance marketing efficiency for managers.”

Today, about 15 percent of XGATE clients are already migrated to the new DMS 3.0 platform for their campaigns. With the growing interest for marketing automation and CRM analytics, this number is expected to reach over 50% percent by the end of next year.

“The future of digital marketing belongs to brands who can effectively use BI and automation to create different segment of leads, convert leads to customers and build customer loyalty to maxmise their lifetime value,” Xen Chia, Strategic Marketing Director.

About XGATE

XGATE was founded in 2004, headquartered at the Science Park in Hong Kong with offices spaning into Guangzhou and Macau. It serves over 500 companies in CRM digital marketing services. Behind XGATE’s award-winning Digital Marketing Services (DMS) platform is a team of talented young professionals covering senior marketing, technical and design experts.

In June 2015, XGATE was awarded CRM & Loyalty Agency of the Year and Direct Marketing Agency of the Year Top 5 Finalists in the Annual Marketing Magazine 2015 Hong Kong Awards. XGATE was also awarded by Mediazone Group as one of Hong Kong’s Most Valuable Companies in 2015. These awards recognised XGATE achievements in the areas of commitment to innovation, quality of service, devotion to customer satisfaction and constant improvisation.

XGATE has recently been awarded by Mediazone Group as one of Hong Kong’s Most Valuable Companies in 2015.

The HKMVC awards were instituted to recognize companies who focused on adding values to their markets. Winners were honored for their achievements in the areas of commitment to innovation, quality of service, devotion to customer satisfaction and constant improvisation.

As one of the one hundred and fifty companies receiving the award, XGATE was examined and selected based on its commitment to industry, service quality and reliability instead of focusing on the declared profits or the size of output. ‘We don’t claim perfection in our choice of winners but we make every attempt to ascertain the value these proactive companies bring to Hong Kong and how their progress impacts on our economy’ said Glenn Rogers, the Editor-in-Chief, Mediazone Group.

Mr. Xen Chia, the Strategic Marketing Director of XGATE, said ‘This award is an endorsement of our achievement and the joy is never complete unless we have someone to celebrate with. For that, we are grateful to Mediazone Group and our clients.’

Change is inevitable in a fast growing pace of digital marketing industry. Brands and digital agencies all need to always be ready to embrace change to keep up with the market trends. To cope with change, innovation becomes a key success factor for businesses. As Chia commented, ‘Innovation is one of our core values. In XGATE, innovation can mean new platform features, changing business model, improving processes or developing new competence. Whatever it maybe, innovation is central to how those changes take place to make things better.’

To conclude, we do appreciate the continuously supports from our staffs, business partners and valuable customers in the previous years. In the coming future, XAGE will keep on thinking things out of the box, doing researching on how to improve the operations processes in an effective and efficient way and nevertheless, building and promoting a long term yet rewarding relationship with our key business partners and customers – that is you.

XGATE is honored to receive the prestigious award – ‘Capital Weekly PROchoice Award 2014’ two years in a row.

Organized by Capital Weekly, XGATE is named top of its class in digital marketing, along with 15 other category winners like Hang Seng Bank, China Construction Bank (Asia), HSBC Life (International) and MasterCard etc.

Winning the PROchoice award the second time marks an important milestone in 2014 for XGATE to be acknowledged for its outstanding achievements in business performance and contribution to the digital marketing community. Brands were evaluated based on criteria such as service excellence, product innovation and company contribution to the community to win the award. The judges are all reputable professionals from political, business, academic fields and the editorial committee of Capital Weekly.

“In 2014, multi-channel marketing & campaign automation are among many other features on our DMS platform that have proven to be very effective for helping our clients grow their business. We believe 2015 will be a good year for digital marketing as brands are spending more on digital because the results are measurable and the ROIs are positive,” said Patrick Tam, Strategic Director of XGATE.

XGATE is proud to receive “Capital Weekly PROchoice Award 2013 – Digital Marketing Agency of the Year” organized by Capital Weekly (資本壹週), a popular weekly financial publication under South China Media Group.

XGATE was honored with the award alongside other category winners like HSBC, VISA and DELL, Dragon Air, AGEAS.

Winners of the “Capital Weekly PROchoice Awards” are chosen for their thought leadership, product innovation and service excellence. However, the award is not only about our achievement, but also our trusting relationships with clients who have selected XGATE as their digital marketing service provider all these years. The achievement marked an important milestone of digital marketing in Hong Kong and China. “Digital Marketing works and continues to be important for many brands because it is effective, the results are measurable and the return on investment is good. We continue to drive thought leadership and fulfil our vision of becoming the marketing gateway for all things digital!” said Patrick Tam, Strategic Director of XGATE.

The PROchoice award by Capital Weekly aims to reward enterprises for their outstanding achievements and contributions to different industries in Hong Kong.

Detailed article about story of XGATE has been published on Capital Weekly on 16 December 2013. Read article here.