AOTY 2022: A Journey To Remember

MARKETING-INTERACTIVE held its 12th Agency of the Year Awards, celebrating the success of agencies on Jun 17. Apart from CRM & Loyalty Agency of the Year, XGATE was also nominated for Ecommerce Agency of the Year and Influencer Agency of the Year. The later being a new category that was introduced for the first time this year. We are proud to announce our achievements:

  1. CRM & Loyalty Agency of the Year – Silver
  2. Ecommerce Agency of the Year – Bronze
  3. Influencer Agency of the Year (New) – Silver + Local Hero (red)

 

A Journey To Be Remembered
For those who do not know, the category for CRM & Loyalty has been heavily contested over the years. We have seen competitors like Emarsys, Fimmick, iClick and this year Prizm contesting for this category over the years. These players come and go, but XGATE has consistently in this category for the last six years since 2017. And here’s our journey to be remembered:

  1. 2017 CRM & Loyalty Agency of the Year – Gold + Local Hero
  2. 2018 CRM & Loyalty Agency of the Year – Gold + Local hero
  3. 2019 CRM & Loyalty Agency of the Year – Bronze
  4. 2020 CRM & Loyalty Agency of the Year – Bronze
  5. 2021 CRM & Loyalty Agency of the Year – Gold + Local Hero
  6. 2022 CRM & Loyalty Agency of the Year – Silver

 

 

A Tribute To All XGATE Employees
All these would not have been possible if not for the hard work from each and everyone in XGATE. Your dedication, passion and commitment are more than words can express. Your relentless effort to strive for excellence is paying off not only through awards recognition, but also through the brand recognition by clients when they speak of CRM & loyalty among marketing industry professionals. So, whether you’re in Guangzhou, Chengdu, Hong Kong or Singapore, on behalf of the management, a big ‘Thank You’ to team XGATE.

XGATE comes back with a Gold at Agency of the Year 2021 in Singapore

Clinching the Gold at the Agency of the Year Awards, XGATE has come out on top for CRM & Loyalty Agency of the Year.

Clinching the Gold at the Agency of the Year Awards, XGATE has come out on top for CRM & Loyalty Agency of the Year.

The Agency of the Year Awards hosted its prestigious awards ceremony, for the fourteenth year running in Singapore. Judged by a panel of marketing professionals from renowned brands and industry experts, the awards recognised XGATE’s prowess for innovation and strategy-building in CRM and digital marketing.

“We are so excited to be awarded Gold for CRM and Loyalty Agency of the Year. XGATE has been committed to support each and every client and are proud to witness our platform capabilities continue to grow from strength to strength. It goes without saying that it is an honour winning this award, and it was only possible with the dedication of our team and the trust we have with our clients.” said Dr. Tang Pak Kay, Business Director of XGATE Singapore.

Our awards this year include:

CRM and Loyalty Marketing Agency of the Year – Gold
Mobile Marketing Agency of the Year – Silver
Analytics Agency of the Year – Bronze

XGATE wins Gold at the Agency of the Year Awards 2021 Hong Kong

XGATE has been honoured with the Gold and Local Hero titles for CRM & Loyalty Agency Award towards excellence in CRM digital marketing practice at the recently held Agency of the Year Awards 2021.

Established by Marketing Magazine, the Agency of the Year (AOTY) Awards is the industry’s most widely recognised premier awards program in Hong Kong. The award wins signify the industry’s recognition for the innovative solutions and quality of service XGATE has contributed to brand communications and digital marketing.

During the pandemic, XGATE has continued to provide comprehensive digital services and as we strengthen our online presence to brands. With our multi-channel marketing services, marketing automation, and data analytics, we’re always helping our clients grow their businesses.

“Winning the Gold and Local Hero is an endorsement of our achievement in business performance and we are extremely grateful for our amazing team of passionate specialists who strive to create exceptional digital experiences with the most exciting innovative technologies,” said Xen Chia, Strategic Marketing Director of XGATE.

We would also like to take this opportunity to thank all our clients and partners for the trust placed in us during this difficult year, in which we have all adapted and evolved together. In the coming year, we will continue to advance our digital technology and provide innovative digital marketing solutions to all our clients.

This article has been updated on 22 Jul 2021.

We love seeing our clients win awards

Due to the pandemic, this year’s MobEx & Asia E-Commerce Awards 2021 was conducted via online event broadcast. The awards celebrate the industry’s champions for the most innovative and forward-thinking marketers in mobile & e-Commerce. We are excited to see our clients snatch the awards for their digital campaigns in the following categories:

Mob-Ex Awards 2021:
Best Use of Content – AXA Liverpool Campaign

Asia e-Commerce Awards 2021:
Best eCommerce Design – Timberland (Bronze) and D&G (Silver)
Best eCommerce Strategy – Timberland (Bronze) and D&G (Gold)
Best eCommerce Omnichannel –D&G (Gold)
Best eCommerce Leads Generation – D&G (Bronze)

Watch the awards ceremony here:

Once again, congratulations to our clients. More importantly, we are grateful for the trust and confidence of our clients who have chosen XGATE to develop their headless commerce strategy as a key transformation piece for their retail business. The future of commerce is already here and companies investing into online channels with the right business model and technology strategy will emerge as market leaders.

XGATE Receives ISO 27001 Certification

The certification recognizes the company’s dedication in protecting customer data.  We have established a systematic and ongoing management of information security risks to handle corporate and personal information.

February 2021 – XGATE’s Digital Marketing Services (DMS) platform handles a wide range of data – customer profile, transaction, loyalty points/tiers, BI data etc. and we put a priority to protect those data. The company has been working aggressively to meet the strictest security requirements in the industry. Those efforts have translated into the company receiving the ISO/IEC 27001:2013 certification– the accreditation for its Information Security Management System (ISMS).

ISO27001 logo

 

Being certified means XGATE has implemented data security controls, measures and policies that conform to internationally recognized standard. The global concerns of data privacy have led to many international legislation and data protection laws being implemented around the world like EU GDPR, HK PDPO and Singapore PDPA. Marketing agencies using digital platforms to collect and broadcast information need to guarantee those data are secured using methods conforming to formal, globally recognized processes. The Covid-19 pandemic has witnessed the rapid growth of a new digital era where certified approaches to data security will soon become standard for companies handling consumer data.

The global standard for information security is ISO/IEC 27001:2013 and it comprises a spectrum of requirements for the creation of a comprehensive information security management system, or ISMS.

“The certification of XGATE ISMS recognizes the company’s dedication in protecting customer data.  We have established a systematic and ongoing management of information security risks to handle corporate and personal information,” according to Harry Chan, MIS Director at XGATE.

Parry Tam, Operations Director, “The ISO certification is an important milestone for the company. Not only do we have a secure process for the team to develop and launch quality products; but also, a proven approach to ensure service availability, and business continuity to assure our clients entrusting us with their data.”

XGATE’s certification was issued after the completion of a formal audit performed by QAS International. Questions about XGATE’s certification can be directed to Harry Chan, MIS Director, who is responsible for governing implementation and overseeing all ISO controls.

XGATE x CX Conference 2019

This September, XGATE participated in an insightful knowledge exchange session with over 150 senior marketers at the Customer Experience conference 2019 – Hong Kong.

This September, XGATE participated in an insightful knowledge exchange session with over 150 senior marketers at the Customer Experience conference 2019 – Hong Kong.

Some key points discussed included the importance for brands to create exceptional customer experiences based on their shopping journey. Making sense of complex data collected to understand consumer buying motivation or even predictive behaviours. The session provided a platform for CRM marketers to share case studies, discuss technical challenges and compare digital strategies.

XGATE Takes Gold At AOTY 2018 For Second Year Running

At Marketing Magazine’s Agency of the Year 2018, XGATE for the second year running has won Gold and Local Hero for CRM & Loyalty Agency Award; and Silver for Direct Marketing Agency Award.

At Marketing Magazine’s Agency of the Year 2018, XGATE for the second year running has won Gold and Local Hero for CRM & Loyalty Agency Award; and Silver for Direct Marketing Agency Award.

The awards, judged by a panel of marketing professionals from CSL Mobile, Hong Kong Tourism Board, KFC and Lane Crawford to name a few, demonstrate XGATE’s excellence for strategy, innovation and execution in CRM digital marketing.

“We are thrilled to win gold for the second year running. The awards serve as a prestigious honour to recognise XGATE among the best in the CRM and loyalty marketing industry. Importantly, the company is grateful to have a team of exceptional talents committed to support every one of our clients succeed in their digital transformation journey,” said Xen Chia, Strategic Marketing Director of XGATE.

In today’s fast-paced digital world, brands are seeking for more advanced personalization and automation solutions to improve customer loyalty. The ability to track marketing performance using data insights and adjust your digital strategy promptly are critical to stay ahead of your business. XGATE understands those needs and build them into the Digital Marketing Services (DMS) platform to help brands achieve the idealistic outcome. Our platform capabilities continue to grow from strength to strength and our expansion into Guangzhou, Chengdu, Shanghai and Singapore is viewed as a long term strategic investment to establish our leadership in CRM & loyalty marketing for this region.

XGATE Score Big at TopDigital Awards 2018, Shanghai China

XGATE was presented with the prestigious Innovation Keywords in WeChat Marketing Automation Award at TopDigital Awards 2018 event held in Shanghai.

XGATE was presented with the prestigious Innovation 100 – Innovation Case Award at TopDigital Awards 2018 event held in Shanghai.

Winners are selected by a panel of judges comprising professionals from academic institutions, veteran media, founders of international brands and digital marketing experts. This award recognized XGATE’s contribution in ideas, insights, innovation towards digital marketing practice in China.

“WeChat Marketing Automation is a big step for brands to target their customers at a one to one personalised level and we are enthusiastic to bring more innovative solutions to improve CRM marketing using different social media platforms in China,” said Coy Qiu, GM of XGATE in China.

XGATE is pleased to announce the opening of a new office in Chengdu, as part of a corporate strategy to increase its presence in the China market. Strategically located at New Century Global Center, the world’s largest building in the central China city of Chengdu, the new office will bring together a dedicated team of highly trained technical experts, sales and marketing professionals to meet the growing demand of digital marketing services in South West China. “Chengdu has an extremely strong talent pool with some of the best universities located in this region. The opening of our new office will provide new jobs and career opportunities for graduates and professionals based here,” said Coy Qiu, GM of XGATE in Chengdu.

One key factor for XGATE winning this award involves bringing XGATE Digital Marketing Services (DMS) platform and CRM marketing experience to help brands transform their business. We implement WeChat marketing strategy that can be measured with clear metrics to calculate business ROI. “Our clients welcome the fresh approach and experience we bring to the table beyond the already mature market of social media and eCommerce in China,” Qiu added.

XGATE Scores a hat-trick at Agency Of The Year 2017

XGATE walked away with three awards at the Agency of the Year Awards 2017 night. Winning gold for CRM & Loyalty Agency of the Year, Silver for Direct Marketing Agency Of The Year and Local Hero Awards 2017.

XGATE walked away with three awards at the Agency of the Year Awards 2017 night. Winning gold for CRM & Loyalty Agency of the Year, Silver for Direct Marketing Agency Of The Year and Local Hero Awards 2017.

The list of judges includes senior marketing professionals from leading consumer brands and industry experts. The awards recognized XGATE’s contribution in terms of ideas, insights and innovation towards the digital marketing practice. Winning the Gold and Local Hero further reinforce XGATE’s leadership position in Hong Kong market.

“We feel very honored to be recognized in Hong Kong digital marketing industry and we want to express our gratitude towards our clients who trust and support us all these years. Winning this award also would not have been possible without the inspiration and dedication of our colleagues working tirelessly to ensure the company delivers the best technical solutions and services to our clients,” says Patrick Tam, XGATE Director of Strategy.

The qualities that brought XGATE to where it is today are the same values the company instill at work. They are called PRIDE which stands for Professionalism, Respect, Innovation, Dedication and Excellence. In a digital era where brands are spending more budget on digital marketing year on year, marketers continuously seek more innovative ways to improve their bottom line. Central to the needs of modern marketers, XGATE has been developing their Digital Marketing Services (DMS) platform to deliver multichannel services (SMS, Email, Web & Social), marketing automation and data analytics. “We believe predictive analytics and using AI for business intelligence will be a key milestone in the advancement of marketing technology industry and I am confident that our company is ready to help brand managers achieve that,” says Tam.

XGATE Awarded “MOST VALUABLE SERVICES AWARDS 2017” from Mediazone Group

XGATE awarded “Hong Kong’s Most Valuable Services Awards” presented by Mediazone once again.

Hong Kong – 18 May 2017, XGATE awarded “Hong Kong’s Most Valuable Services Awards” presented by Mediazone once again.

The award recognizes the innovative solution and quality of service XGATE has contributed in Hong Kong. It is an honor to receive the HKMVC awards and be among other top local and international brands in the industry.

“This award is a huge motivation for XGATE to continue our efforts in developing more innovative solutions to serve brands in CRM marketing. There are many challenges marketing managers faced today; and we seek to resolve their pain points one at a time.”, said by Mr. Xen Chia, the Strategic Marketing Director of XGATE.

In this digital age, people look for solutions and manage their personal tasks digitally across different channels and platforms while on the move. Therefore, brands are increasingly transforming their business model to reach their target customers through CRM Marketing. From improving customer experience to more immersive engagement, we must all be prepared to embrace our changing business.

XGATE provides comprehensive digital services and consulting advice to brands. We believe through multi-channel marketing, exploring marketing automation and developing new solutions in the area of Artificial Intelligence (AI) for predictive CRM marketing will bring even greater effectiveness to the way marketers function and better customer experience for consumers. When customers are happy, business will also become profitable.

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