With Advanced Campaign Designer and Analytics in its Digital Marketing Services (DMS 3.0) Platform
Hong Kong — 18 August 2015 – XGATE today launches the DMS 3.0 Platform, an expansion to its existing marketing automation solution with advanced CRM campaign designer and analytics. The new enhancement enables brand marketers to more easily create, target, deliver, track, and manage integrated large-scale multimedia messaging camapigns. DMS 3.0 is an advanced CRM marketing solution for digital marketeres, consisting of four key components – namely integrated digital channels (SMS, Email, Social & Web), marketing automation, campaign designer, real-time dashboards and CRM analytics. This means marketers not only can set up auto-triggered campaigns based on rules, time or events; but also choose cross channel plays based on preference or rules.
“DMS 3.0 is built with a customer lifecycle approach in mind. Hence, creating an exceptional digital experience before, during & after sale is central to our platform design philosophy,” Andy Cho, Co-founder added, “When we build this platform, we want to take the guess work out of marketing. That’s why we have included data-driven insights and present them in real-time dashboards and downloadable reports to enhance marketing efficiency for managers.”
Today, about 15 percent of XGATE clients are already migrated to the new DMS 3.0 platform for their campaigns. With the growing interest for marketing automation and CRM analytics, this number is expected to reach over 50% percent by the end of next year.
“The future of digital marketing belongs to brands who can effectively use BI and automation to create different segment of leads, convert leads to customers and build customer loyalty to maxmise their lifetime value,” Xen Chia, Strategic Marketing Director.
XGATE was founded in 2004, headquartered at the Science Park in Hong Kong with offices spaning into Guangzhou and Macau. It serves over 500 companies in CRM digital marketing services. Behind XGATE’s award-winning Digital Marketing Services (DMS) platform is a team of talented young professionals covering senior marketing, technical and design experts.
In June 2015, XGATE was awarded CRM & Loyalty Agency of the Year and Direct Marketing Agency of the Year Top 5 Finalists in the Annual Marketing Magazine 2015 Hong Kong Awards. XGATE was also awarded by Mediazone Group as one of Hong Kong’s Most Valuable Companies in 2015. These awards recognised XGATE achievements in the areas of commitment to innovation, quality of service, devotion to customer satisfaction and constant improvisation.