This September, XGATE participated in an insightful knowledge exchange session with over 150 senior marketers at the Customer Experience conference 2019 – Hong Kong.
Some key points discussed included the importance for brands to create exceptional customer experiences based on their shopping journey. Making sense of complex data collected to understand consumer buying motivation or even predictive behaviours. The session provided a platform for CRM marketers to share case studies, discuss technical challenges and compare digital strategies.
