AOTY 2022: A Journey To Remember

MARKETING-INTERACTIVE held its 12th Agency of the Year Awards, celebrating the success of agencies on Jun 17. Apart from CRM & Loyalty Agency of the Year, XGATE was also nominated for Ecommerce Agency of the Year and Influencer Agency of the Year. The later being a new category that was introduced for the first time this year. We are proud to announce our achievements:

  1. CRM & Loyalty Agency of the Year – Silver
  2. Ecommerce Agency of the Year – Bronze
  3. Influencer Agency of the Year (New) – Silver + Local Hero (red)


A Journey To Be Remembered
For those who do not know, the category for CRM & Loyalty has been heavily contested over the years. We have seen competitors like Emarsys, Fimmick, iClick and this year Prizm contesting for this category over the years. These players come and go, but XGATE has consistently in this category for the last six years since 2017. And here’s our journey to be remembered:

  1. 2017 CRM & Loyalty Agency of the Year – Gold + Local Hero
  2. 2018 CRM & Loyalty Agency of the Year – Gold + Local hero
  3. 2019 CRM & Loyalty Agency of the Year – Bronze
  4. 2020 CRM & Loyalty Agency of the Year – Bronze
  5. 2021 CRM & Loyalty Agency of the Year – Gold + Local Hero
  6. 2022 CRM & Loyalty Agency of the Year – Silver



A Tribute To All XGATE Employees
All these would not have been possible if not for the hard work from each and everyone in XGATE. Your dedication, passion and commitment are more than words can express. Your relentless effort to strive for excellence is paying off not only through awards recognition, but also through the brand recognition by clients when they speak of CRM & loyalty among marketing industry professionals. So, whether you’re in Guangzhou, Chengdu, Hong Kong or Singapore, on behalf of the management, a big ‘Thank You’ to team XGATE.

XGATE comes back with a Gold at Agency of the Year 2021 in Singapore

Clinching the Gold at the Agency of the Year Awards, XGATE has come out on top for CRM & Loyalty Agency of the Year.

Clinching the Gold at the Agency of the Year Awards, XGATE has come out on top for CRM & Loyalty Agency of the Year.

The Agency of the Year Awards hosted its prestigious awards ceremony, for the fourteenth year running in Singapore. Judged by a panel of marketing professionals from renowned brands and industry experts, the awards recognised XGATE’s prowess for innovation and strategy-building in CRM and digital marketing.

“We are so excited to be awarded Gold for CRM and Loyalty Agency of the Year. XGATE has been committed to support each and every client and are proud to witness our platform capabilities continue to grow from strength to strength. It goes without saying that it is an honour winning this award, and it was only possible with the dedication of our team and the trust we have with our clients.” said Dr. Tang Pak Kay, Business Director of XGATE Singapore.

Our awards this year include:

CRM and Loyalty Marketing Agency of the Year – Gold
Mobile Marketing Agency of the Year – Silver
Analytics Agency of the Year – Bronze

XGATE wins Gold at the Agency of the Year Awards 2021 Hong Kong

XGATE has been honoured with the Gold and Local Hero titles for CRM & Loyalty Agency Award towards excellence in CRM digital marketing practice at the recently held Agency of the Year Awards 2021.

Established by Marketing Magazine, the Agency of the Year (AOTY) Awards is the industry’s most widely recognised premier awards program in Hong Kong. The award wins signify the industry’s recognition for the innovative solutions and quality of service XGATE has contributed to brand communications and digital marketing.

During the pandemic, XGATE has continued to provide comprehensive digital services and as we strengthen our online presence to brands. With our multi-channel marketing services, marketing automation, and data analytics, we’re always helping our clients grow their businesses.

“Winning the Gold and Local Hero is an endorsement of our achievement in business performance and we are extremely grateful for our amazing team of passionate specialists who strive to create exceptional digital experiences with the most exciting innovative technologies,” said Xen Chia, Strategic Marketing Director of XGATE.

We would also like to take this opportunity to thank all our clients and partners for the trust placed in us during this difficult year, in which we have all adapted and evolved together. In the coming year, we will continue to advance our digital technology and provide innovative digital marketing solutions to all our clients.

This article has been updated on 22 Jul 2021.

We love seeing our clients win awards

Due to the pandemic, this year’s MobEx & Asia E-Commerce Awards 2021 was conducted via online event broadcast. The awards celebrate the industry’s champions for the most innovative and forward-thinking marketers in mobile & e-Commerce. We are excited to see our clients snatch the awards for their digital campaigns in the following categories:

Mob-Ex Awards 2021:
Best Use of Content – AXA Liverpool Campaign

Asia e-Commerce Awards 2021:
Best eCommerce Design – Timberland (Bronze) and D&G (Silver)
Best eCommerce Strategy – Timberland (Bronze) and D&G (Gold)
Best eCommerce Omnichannel –D&G (Gold)
Best eCommerce Leads Generation – D&G (Bronze)

Watch the awards ceremony here:

Once again, congratulations to our clients. More importantly, we are grateful for the trust and confidence of our clients who have chosen XGATE to develop their headless commerce strategy as a key transformation piece for their retail business. The future of commerce is already here and companies investing into online channels with the right business model and technology strategy will emerge as market leaders.

XGATE on the importance of loyalty and personalisation

This year XGATE walked away with bronze award for CRM & Loyalty Marketing Agency of the Year at the Agency of the Year awards. At the heart of the full service digital marketing agency is its proprietary DMS suite consists of a diverse range of multi-channel marketing from mobile to email, social and web. It also has numerous tech solutions such as marketing automation, CRM and loyalty system, data management platform, social media marketing, SMS gateway and others.

Apart from CRM & loyalty management, DMS provides real-time campaign performance tracking, behaviour analytics, reporting; and act as a social CRM for leads generation and nurturing. Hence, helping its clients to engage with customers throughout the entire lifecycle journey to optimise marketing ROI and build customer loyalty to grow their lifetime value.

According to Tang Pak Kay, business development director of XGATE, “Winning this award serves as a confidence booster to our clients, knowing that XGATE is committed to working and supporting our clients in building customer retention and brand loyalty with their members and consumers.”

This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series. To find out more about the awards, click here.

How has your clients’ marketing plans shifted this year?

Tang: Due to this unprecedented pandemic, many of our clients are starting to reach out to us to review and re-evaluate their marketing plans, especially in fostering a stronger relationship with their customers. We are privileged to be able to help them strategise new member recruitment and engagement solutions on various touchpoints.

What are some of the trends you see carrying on post-pandemic, and how are you readying your workforce to be ready with these trends?

Tang: Brands are starting to pay more attention and invest more resources on digital marketing strategies to engage with their customers. They see the need to offer personalised messages and promotions on multiple touchpoints to reach out to their customers and track their behaviors more religiously. The team is definitely expanding to support the increasing customer pool. At the same time, we are also doing more integrated campaigns on various platforms.

What do you think makes for great marketing these days?

Tang: Timeliness, relevance and personalisation. These are the key ingredients in achieving the marketing objectives. The right message / offer needs to reach your customers at the right time they are seeking for the particular information. Once the customer can identify and resonate with the message, that is when he/she is more open and receptive to your brand. Ultimately, personalisation – the ability to customise a particular offer that is one-of-its-kind for the customer, and creating a unique and exclusive customer experience.

How are you planning for 2021?

Tang: Year 2021 will be an exciting and busy year for us. We are expanding our marketing functions to the existing clients who are enhancing their marketing strategies; introducing more sophisticated marketing capabilities XGATE’s R&D team has developed. In addition, working with some new accounts we have won. We hope that 2021 will bring more opportunities for everyone and break new forays in the marketing landscape. We are eagerly looking forward to an exciting year ahead!

This article was adapted from Marketing Magazine.

XGATE荣获 ISO27001 认证


2021年2月——XGATE的数字营销服务(DMS)平台处理广泛的数据包括客户资料、交易、忠诚度积分/积分、BI数据等,我们将保护这些数据作为重中之重。XGATE一直在积极努力执行业界最严格的安全要求。在这些努力之下公司荣获了ISO/IEC 27001:2013认证——信息安全管理系统(ISMS)认证。


信息安全的全球标准是ISO/IEC 27001:2013,它包括创建综合信息安全管理系统(ISMS)的一系列要求。

ISO27001 logo

XGATE 信息管理系统总监 Harry Chan 表示:“XGATE ISMS的认证认可了XGATE在保护客户数据方面的专注于努力。我们已经建立了一套系统的、持续的信息安全风险管理体系,以处理公司和个人信息。”。

运营总监 Parry Tam 说:“ISO 认证对公司来说是一个重要的里程碑。我们不仅为团队开发和推出高质量产品提供了一个安全的流程;而且还提供了一种经验证的方法来确保服务可用性和业务连续性,以确保客户将其数据委托给我们。”

XGATE的认证是在 QAS International 完成正式审核后颁发的。有关XGATE认证的问题,请联系MIS总监 Harry Chan,他负责管理实施和监督所有ISO控制。






Friso – Experience the Power of Natural Approach
Best Membership Programme – Gold
Best Loyalty Programme – Food & Beverage – Silver

AXA – Prosperous year of Pig Reward Programme
Best Partnership Loyalty Campaign – Silver

Adidas – YEEZY, adiCLUB YEEZY Boost Campaign
Best Loyalty Campaign – Bronze
Best Loyalty Programme – Fashion & Beauty – Bronze





XGATE连续两年荣获AOTY 2018年度金獎

XGATE连续两年於Marketing Magazine‘s Agency of the year 2018获得“年度最佳客户关系及会员忠诚度代理机构金奖及当地杰出奖"和“年度直接营销代理机构银奖”。

XGATE连续两年於Marketing Magazine‘s Agency of the year 2018获得“年度最佳客户关系及会员忠诚度代理机构金奖及当地杰出奖"和“年度直接营销代理机构银奖”。

该奖项由CSL Mobile、香港旅游局(Hong Kong Tourism Board)、肯德基(KFC)和连卡佛(Lane Crawford)等营销专业人士评出,展示了XGATE在CRM数字营销战略、创新和执行方面的卓越表现。



XGATE 获得“中国上海2018年 Topdigital 颁奖典礼“奖项

“XGATE在上海举办的2018年TopDigital Awards 活动上被授予创新100 – 创新案例奖。

“XGATE在上海举办的2018年TopDigital Awards 活动上被授予创新100 – 创新案例奖。


“WeChat营销自动化是品牌将客户定位在一对一的个性化水平的重要一步,我们致力于在不同的社交媒体平台提供更具创新性的解决方案来改进CRM营销,”XGATE中国总经理Coy QIU说。

XGATE荣幸宣布将在成都开设一个新办事处,作为公司战略的一部分,以增加其在中国市场的份额。新世纪环球中心位于中国中部城市成都,是全球最大的单体建筑。这里将聚集一批训练有素的技术专家、销售和市场营销专业人士,以满足西南地区日益增长的数字营销服务需求。“成都的人才资源非常丰富,很多优质大学都位于这个地区。我们新办公室的开设将为毕业生和专业人士提供新的就业和职业机会。“Coy QIU,XGATE成都总经理邱昊如是说。

XGATE获此殊荣的关键因素是引入XGATE数字营销服务(DMS)平台和CRM营销经验,以帮助品牌转变业务。通过实施WeChat营销自动化策略,可以用清晰的标准来衡量ROI。“我们的客户非常欢迎XGATE在渐趋成熟的社交媒体和电子商务基础上,带来新的数字营销经验和工具,”Coy QIU如此描述。