新加坡实施强制短信发送者身份(Sender ID)注册

新加坡信息通信媒体发展局(IMDA)已宣布从2023年1月31日起强制进行发送者身份(Sender ID)注册。

发送者身份(Sender ID)通常是字母数字标识符号,例如“XGATE” 是收件人在发送手机信息时识别品牌或公司的一种标识,而不是出现在消息中的一串发件人的号码。这无疑对品牌推广是有好处的。

从2023年1月31日起,任何希望在发送移动消息时使用发送者身份(Sender ID)的机构都须在新加坡简讯发送者身份登记系统(Singapore SMS Sender ID Registry)注册。所有未注册的发送者身份都会被列为“Likely-SCAM”(潜在诈骗)。

XGATE已在IMDA注册,是新加坡经授权的SMS聚合商(在SMS注册表中登记在册)。这意味着我们有权帮助公司在获得发送者身份(Sender ID)后发送带有字母数字标题的移动消息。由于SMS是营销人员联系客户的有效渠道,本文旨在提供有关新加坡强制性发送者身份(Sender ID)要求和注册流程的更多信息。

为什么需要发送者身份(Sender ID)注册?

新加坡IMDA于2022年3月首次在自愿基础上实施了发送者身份(Sender ID)注册,欺诈和恶意短信活动减少了64%。同时,重视良好客户关系的品牌通常也意识到短信接收者信任联系他们的发送者身份(Sender ID)注册的重要性。

虽然移动运营商有责任阻止欺诈短信到达其客户,但他们仍需要系统规则适时识别和防止这些滥用。因此,注册发送者身份(Sender ID)将有助于移动运营商更有效地追踪特定短信发件人的滥用行为。使用已注册的发送者身份(Sender ID),您的邮件将绕过阻止移动运营商网络和系统中未注册流量的过滤器。这不仅提高了短信发送率,而且有助于赢得信任,因为收件人认识品牌的发送者身份(Sender ID)。

新加坡的发送者身份(Sender ID)注册流程是怎样的?

如果您计划在新加坡使用字母数字发送者身份(Sender ID)发送移动消息,则需要遵循以下步骤。

  1. 创建一个帐户,并在新加坡SMS注册处注册发送者身份(Sender ID)(门户链接)。
  2. 一旦您的SMS发送者身份(Sender ID)获得批准(将有一封电子邮件确认函),您可以与XGATE的客户经理或支持人员共享确认函和发送者身份(Sender ID)。然后,我们将继续在我们的短信平台中设置您的注册发件人ID。

在我们在SMS发送或SMS API发送正式使用Sender ID之前,我们将进行UAT以确保注册的Sender ID正常显示。业务流程和发件人ID注册的完成时间各不相同;并且当地监管机构规则会一定程度影响时效性。因此,最好尽早开始注册过程,以便开始使用发送者身份(Sender ID)发送短信和营销活动。

如何通过SMS注册门户注册发送者身份(Sender ID)?

开始之前,您应该准备好以下信息,因为完成发送者身份(Sender ID)申请需要这些信息。

  1. 联系人
  2. 公司账单信息
  3. 账单地址
  4. 新加坡公司商业登记号——唯一实体编号(UEN)

我们已经准备了一份文档包含分步截屏和说明,以帮助您进行新加坡发送者身份(Sender ID)注册。请下载用户指南,并在登录SMS注册表门户时用作参考。

下载用户指南:链接

我们建议您在发送者身份(Sender ID)注册表中提供所有要求的信息。提交后,您将收到一封电子邮件通知您审批状态。或者,您也可以登录网站来检查申请审批状态。如果SSIR要求提供其他信息则需要配合提供,以避免延迟提交发件人ID请求。

当您收到发送者身份(Sender ID)申请的批准后,请与XGATE的客户经理或支持人员共享确认电子邮件和Sender ID。然后,我们将继续在我们的短信平台中设置您注册的Sender ID。现在,您可以启动短信通知和推广活动了。

有兴趣使用发送者身份(Sender ID)在新加坡发送短信的海外公司

如果您是一家在新加坡未进行企业商业注册的外国公司,您仍然可以使用发送者身份(Sender ID)发送短信。只需先进行企业商业注册,然后就能使用SSIR申请Sender ID。同时,新加坡有许多公司为外国公司提供商业登记服务。例如,Venture Haven(网站)。

以下是公司注册流程和企业商业登记的预计时间表:

  1. 代理机构提供新加坡公司注册所需的客户详细信息。E.g.公司名称、地址、电话等(2个工作日)
  2. 客户回复信息以起草incorp表格(收到完整详细信息后1个工作日)
  3. 客户在ACRA上签字并付款(收到签字表格和付款后1个工作日)。ACRA的注册是即时的。
  4. 银行开户(向银行提交所有文件后2至3周处理)

申请人需要支付约315新币的公司注册政府费用。费用包括姓名检查和申请。外国人需要聘请一家经认证的机构来帮助申请。根据新加坡法律,所有注册公司都需要一名公司秘书。您还需要聘请一名本地董事,并拥有新加坡注册地址。一旦你有了公司,你还需要向政府提交会计和税务报告。您的公司秘书将帮助您与相关人员联系,以便提交这些报告。

一旦您在新加坡成功注册了您的企业,您只需按照如上文提及的步骤在SMS注册网站中申请发送者身份(Sender ID)。

采用最佳实践建立良好的短信营销基础

建立您的客群列表,请求许可并个性化您的消息
不管对于大企业还是小企业,短信营销是以个人方式与客户联系的最佳和最可靠的方式之一。短信用于通知、营销活动和双向认证的使用正在增加。这也非常好理解——只要做得好,它就会起作用。
品牌需要遵循SMS的最佳实践,例如建立自己的客群列表、请求允许发送消息、个性化内容;并用发送者身份(Sender ID)识别您的品牌。事实上,使用SMS的成功品牌通常可以在其移动设备上接触到95%的用户。这一切都始于信息背后的技术。这意味着您需要与一家经验丰富且创新的SMS网关提供商合作,该提供商能够以不同层面的营销技术支持您的所有移动营销需求。
Sender ID是一个很好的工具,可以为收到短信通知或营销信息的客户建立品牌意识和信任。您可以了解更多有关其他数字服务的信息,这些服务也可以帮助您通过我们的数字营销服务(DMS套件)进行客群沟通或帮助您提供解决方案提升销售业绩。

本文提供的信息截至2023年1月30日准确无误。

MyMyPanda China Launches Cross-Border E-Commerce (CBEC)

China — November 1, 2022 – MyMyPanda China, has developed a proprietary cross-border e-commerce platform to serve overseas ecommerce brands looking to access the China market. The MyMyPanda CBEC platform is a one-stop solution designed to enhance online shopping experience for China consumers across multiple touchpoints – local payment options (i.e., Alipay, WeChat Pay and Union Pay), fast China customs clearance & tax; and speedy delivery (within three days from bonded warehouse).

China booming economy in the last five years has led to the growing demand for high-quality foreign products among affluent consumers. At the same time, China government’s introduction of new customs regulations and preferential rules for imported goods further fuel the rapid growth for cross-border ecommerce in the country.

CEO of MyMyPanda, Coy Qiu explains, “Chinese customers believe that foreign products are better in quality, less likely to be counterfeit; and cheaper than buying domestically. That’s why even though local brands are increasingly popular, China consumers still prefer to buy foreign brands especially fashion apparel, beauty, and luxury products.”

Indeed, fashion and beauty categories contributed the largest share of cross-border e-commerce imports. While many international brands have been looking towards China as a huge potential growth strategy for retail business, the customs clearance and duties have been complex and challenging. Compared to traditional trade that requires a lot of initial investment and physical retail presence, the cross-border e-commerce promoted by China government has a lower regulatory barrier, which provides overseas brands a transparent, fast and low-cost way to sell their products in China. Indeed, MyMyPanda CBCE platform is designed to serve this same purpose with better customer experience for China consumers. At the heart of the CBEC platform is a simple ecommerce “checkout” plugin that can be installed easily in almost any overseas online store website. This one simple step gives overseas ecommerce brands access to localised payment options, warehousing, faster customs & tax compliance; and streamlined delivery methods to facilitate direct-to-consumer cross-border transactions.

MyMyPanda CBEC platform received the official license from the China government after a long stringent approval process and qualification by various local authorities.

About MyMyPanda

MyMyPanda was founded in Jan 2021, headquartered at Chengdu, China. The company is setup with the sole purpose to provide cross-border e-commerce solutions for international brands looking to access the China market. Right after MyMyPanda International Limited (Hong Kong) established and CBEC platform license (code: 5101360AGU) granted by China Customs end of April 2021, MyMyPanda launched CBEC DTC (Direct To Consumer) store on WeChat Mini Program with KOC content marketing module, genealogy tree commission engine and local promotion supported at May 2021. MyMyPanda noted there are many technical and knowledge challenge for global brands to run CBEC business in China, thus the team started to develop the CBEC platform to help global brands. MyMyPanda platform integrates multiple China Custom ePorts, CBEC logistic partners for both direct shipping from global warehouse (CBEC code: 9610) and shipping from bonded warehouse (CBEC code: 1210); and support most commonly used CBEC payment gateway – WeChat Pay and Alipay. MyMyPanda got the EDI and ICP license (code: 川B2-20220888) from China government in July 2022. Thereafter, we provide professional CBEC services to international brands selling to China with platform launched at the end of Oct 2022.

AOTY 2022: A Journey To Remember

MARKETING-INTERACTIVE held its 12th Agency of the Year Awards, celebrating the success of agencies on Jun 17. Apart from CRM & Loyalty Agency of the Year, XGATE was also nominated for Ecommerce Agency of the Year and Influencer Agency of the Year. The later being a new category that was introduced for the first time this year. We are proud to announce our achievements:

  1. CRM & Loyalty Agency of the Year – Silver
  2. Ecommerce Agency of the Year – Bronze
  3. Influencer Agency of the Year (New) – Silver + Local Hero (red)

 

A Journey To Be Remembered
For those who do not know, the category for CRM & Loyalty has been heavily contested over the years. We have seen competitors like Emarsys, Fimmick, iClick and this year Prizm contesting for this category over the years. These players come and go, but XGATE has consistently in this category for the last six years since 2017. And here’s our journey to be remembered:

  1. 2017 CRM & Loyalty Agency of the Year – Gold + Local Hero
  2. 2018 CRM & Loyalty Agency of the Year – Gold + Local hero
  3. 2019 CRM & Loyalty Agency of the Year – Bronze
  4. 2020 CRM & Loyalty Agency of the Year – Bronze
  5. 2021 CRM & Loyalty Agency of the Year – Gold + Local Hero
  6. 2022 CRM & Loyalty Agency of the Year – Silver

 

 

A Tribute To All XGATE Employees
All these would not have been possible if not for the hard work from each and everyone in XGATE. Your dedication, passion and commitment are more than words can express. Your relentless effort to strive for excellence is paying off not only through awards recognition, but also through the brand recognition by clients when they speak of CRM & loyalty among marketing industry professionals. So, whether you’re in Guangzhou, Chengdu, Hong Kong or Singapore, on behalf of the management, a big ‘Thank You’ to team XGATE.

XGATE comes back with a Gold at Agency of the Year 2021 in Singapore

Clinching the Gold at the Agency of the Year Awards, XGATE has come out on top for CRM & Loyalty Agency of the Year.

Clinching the Gold at the Agency of the Year Awards, XGATE has come out on top for CRM & Loyalty Agency of the Year.

The Agency of the Year Awards hosted its prestigious awards ceremony, for the fourteenth year running in Singapore. Judged by a panel of marketing professionals from renowned brands and industry experts, the awards recognised XGATE’s prowess for innovation and strategy-building in CRM and digital marketing.

“We are so excited to be awarded Gold for CRM and Loyalty Agency of the Year. XGATE has been committed to support each and every client and are proud to witness our platform capabilities continue to grow from strength to strength. It goes without saying that it is an honour winning this award, and it was only possible with the dedication of our team and the trust we have with our clients.” said Dr. Tang Pak Kay, Business Director of XGATE Singapore.

Our awards this year include:

CRM and Loyalty Marketing Agency of the Year – Gold
Mobile Marketing Agency of the Year – Silver
Analytics Agency of the Year – Bronze

XGATE wins Gold at the Agency of the Year Awards 2021 Hong Kong

XGATE has been honoured with the Gold and Local Hero titles for CRM & Loyalty Agency Award towards excellence in CRM digital marketing practice at the recently held Agency of the Year Awards 2021.

Established by Marketing Magazine, the Agency of the Year (AOTY) Awards is the industry’s most widely recognised premier awards program in Hong Kong. The award wins signify the industry’s recognition for the innovative solutions and quality of service XGATE has contributed to brand communications and digital marketing.

During the pandemic, XGATE has continued to provide comprehensive digital services and as we strengthen our online presence to brands. With our multi-channel marketing services, marketing automation, and data analytics, we’re always helping our clients grow their businesses.

“Winning the Gold and Local Hero is an endorsement of our achievement in business performance and we are extremely grateful for our amazing team of passionate specialists who strive to create exceptional digital experiences with the most exciting innovative technologies,” said Xen Chia, Strategic Marketing Director of XGATE.

We would also like to take this opportunity to thank all our clients and partners for the trust placed in us during this difficult year, in which we have all adapted and evolved together. In the coming year, we will continue to advance our digital technology and provide innovative digital marketing solutions to all our clients.

This article has been updated on 22 Jul 2021.

We love seeing our clients win awards

Due to the pandemic, this year’s MobEx & Asia E-Commerce Awards 2021 was conducted via online event broadcast. The awards celebrate the industry’s champions for the most innovative and forward-thinking marketers in mobile & e-Commerce. We are excited to see our clients snatch the awards for their digital campaigns in the following categories:

Mob-Ex Awards 2021:
Best Use of Content – AXA Liverpool Campaign

Asia e-Commerce Awards 2021:
Best eCommerce Design – Timberland (Bronze) and D&G (Silver)
Best eCommerce Strategy – Timberland (Bronze) and D&G (Gold)
Best eCommerce Omnichannel –D&G (Gold)
Best eCommerce Leads Generation – D&G (Bronze)

Watch the awards ceremony here:

Once again, congratulations to our clients. More importantly, we are grateful for the trust and confidence of our clients who have chosen XGATE to develop their headless commerce strategy as a key transformation piece for their retail business. The future of commerce is already here and companies investing into online channels with the right business model and technology strategy will emerge as market leaders.

XGATE on the importance of loyalty and personalisation

This year XGATE walked away with bronze award for CRM & Loyalty Marketing Agency of the Year at the Agency of the Year awards. At the heart of the full service digital marketing agency is its proprietary DMS suite consists of a diverse range of multi-channel marketing from mobile to email, social and web. It also has numerous tech solutions such as marketing automation, CRM and loyalty system, data management platform, social media marketing, SMS gateway and others.

Apart from CRM & loyalty management, DMS provides real-time campaign performance tracking, behaviour analytics, reporting; and act as a social CRM for leads generation and nurturing. Hence, helping its clients to engage with customers throughout the entire lifecycle journey to optimise marketing ROI and build customer loyalty to grow their lifetime value.

According to Tang Pak Kay, business development director of XGATE, “Winning this award serves as a confidence booster to our clients, knowing that XGATE is committed to working and supporting our clients in building customer retention and brand loyalty with their members and consumers.”

This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series. To find out more about the awards, click here.

How has your clients’ marketing plans shifted this year?

Tang: Due to this unprecedented pandemic, many of our clients are starting to reach out to us to review and re-evaluate their marketing plans, especially in fostering a stronger relationship with their customers. We are privileged to be able to help them strategise new member recruitment and engagement solutions on various touchpoints.

What are some of the trends you see carrying on post-pandemic, and how are you readying your workforce to be ready with these trends?

Tang: Brands are starting to pay more attention and invest more resources on digital marketing strategies to engage with their customers. They see the need to offer personalised messages and promotions on multiple touchpoints to reach out to their customers and track their behaviors more religiously. The team is definitely expanding to support the increasing customer pool. At the same time, we are also doing more integrated campaigns on various platforms.

What do you think makes for great marketing these days?

Tang: Timeliness, relevance and personalisation. These are the key ingredients in achieving the marketing objectives. The right message / offer needs to reach your customers at the right time they are seeking for the particular information. Once the customer can identify and resonate with the message, that is when he/she is more open and receptive to your brand. Ultimately, personalisation – the ability to customise a particular offer that is one-of-its-kind for the customer, and creating a unique and exclusive customer experience.

How are you planning for 2021?

Tang: Year 2021 will be an exciting and busy year for us. We are expanding our marketing functions to the existing clients who are enhancing their marketing strategies; introducing more sophisticated marketing capabilities XGATE’s R&D team has developed. In addition, working with some new accounts we have won. We hope that 2021 will bring more opportunities for everyone and break new forays in the marketing landscape. We are eagerly looking forward to an exciting year ahead!

This article was adapted from Marketing Magazine.

XGATE荣获 ISO27001 认证

该认证是对XGATE致力于保护客户数据方面的充分认可。我们建立了一套系统的、持续的信息安全风险管理体系来处理公司和个人信息。

2021年2月——XGATE的数字营销服务(DMS)平台处理广泛的数据包括客户资料、交易、忠诚度积分/积分、BI数据等,我们将保护这些数据作为重中之重。XGATE一直在积极努力执行业界最严格的安全要求。在这些努力之下公司荣获了ISO/IEC 27001:2013认证——信息安全管理系统(ISMS)认证。

通过认证意味着XGATE实施了符合国际公认标准的数据安全控制、措施和政策。全球对数据隐私的关注导致许多国际立法和数据保护法律在世界各地实施,如欧盟GDPR、香港PDPO和新加坡PDPA。使用数字平台收集和广播信息的营销机构需要确保使用符合正式、全球公认流程的方法保护这些数据。新的数字时代迅速发展,新的数据安全认证方法也将很快成为处理消费者数据的公司的标准。

信息安全的全球标准是ISO/IEC 27001:2013,它包括创建综合信息安全管理系统(ISMS)的一系列要求。

ISO27001 logo

XGATE 信息管理系统总监 Harry Chan 表示:“XGATE ISMS的认证认可了XGATE在保护客户数据方面的专注于努力。我们已经建立了一套系统的、持续的信息安全风险管理体系,以处理公司和个人信息。”。

运营总监 Parry Tam 说:“ISO 认证对公司来说是一个重要的里程碑。我们不仅为团队开发和推出高质量产品提供了一个安全的流程;而且还提供了一种经验证的方法来确保服务可用性和业务连续性,以确保客户将其数据委托给我们。”

XGATE的认证是在 QAS International 完成正式审核后颁发的。有关XGATE认证的问题,请联系MIS总监 Harry Chan,他负责管理实施和监督所有ISO控制。

 

 

荣获2020年忠诚与参与度大奖

尽管受到Covid-19疫情影响,当放宽聚会职能的规则宣布时,组织者仍在6月23日举办了“忠诚与参与奖”颁奖活动。

尽管受到Covid-19疫情影响,当放宽聚会职能的规则宣布时,组织者仍在6月23日举办了“忠诚与参与奖”颁奖活动。该活动采取不超过20人的闭门派对形式,参加者是代理机构和他们的客户。每次会议只需要短短30分钟,也有咖啡和点心可以享用,氛围更加人性化。XGATE的团队可以在会议期间与客户自由互动。祝贺FrieslandCampina,AXA和Adidas。2020年忠诚与参与奖的获奖活动包括:

Friso – Experience the Power of Natural Approach
Best Membership Programme – Gold
Best Loyalty Programme – Food & Beverage – Silver

AXA – Prosperous year of Pig Reward Programme
Best Partnership Loyalty Campaign – Silver

Adidas – YEEZY, adiCLUB YEEZY Boost Campaign
Best Loyalty Campaign – Bronze
Best Loyalty Programme – Fashion & Beauty – Bronze

顾客体验会议2019

今年9月,XGATE参加了2019年香港顾客体验论坛并与150多位资深营销人员进行了深刻交流和经验分享。

今年9月,XGATE参加了2019年香港顾客体验论坛并与150多位资深营销人员进行了深刻交流和经验分享。

讨论的一些关键点包括品牌根据其顾客购物旅程创造出色体验的重要性。进一步挖掘收集到的复杂数据以了解消费者的购买动机甚至预测行为。该会议为CRM营销人员提供了一个分享案例研究,讨论技术挑战和比较数字营销策略的平台。