AOTY 2022: A Journey To Remember

MARKETING-INTERACTIVE held its 12th Agency of the Year Awards, celebrating the success of agencies on Jun 17. Apart from CRM & Loyalty Agency of the Year, XGATE was also nominated for Ecommerce Agency of the Year and Influencer Agency of the Year. The later being a new category that was introduced for the first time this year. We are proud to announce our achievements:

  1. CRM & Loyalty Agency of the Year – Silver
  2. Ecommerce Agency of the Year – Bronze
  3. Influencer Agency of the Year (New) – Silver + Local Hero (red)

 

A Journey To Be Remembered
For those who do not know, the category for CRM & Loyalty has been heavily contested over the years. We have seen competitors like Emarsys, Fimmick, iClick and this year Prizm contesting for this category over the years. These players come and go, but XGATE has consistently in this category for the last six years since 2017. And here’s our journey to be remembered:

  1. 2017 CRM & Loyalty Agency of the Year – Gold + Local Hero
  2. 2018 CRM & Loyalty Agency of the Year – Gold + Local hero
  3. 2019 CRM & Loyalty Agency of the Year – Bronze
  4. 2020 CRM & Loyalty Agency of the Year – Bronze
  5. 2021 CRM & Loyalty Agency of the Year – Gold + Local Hero
  6. 2022 CRM & Loyalty Agency of the Year – Silver

 

 

A Tribute To All XGATE Employees
All these would not have been possible if not for the hard work from each and everyone in XGATE. Your dedication, passion and commitment are more than words can express. Your relentless effort to strive for excellence is paying off not only through awards recognition, but also through the brand recognition by clients when they speak of CRM & loyalty among marketing industry professionals. So, whether you’re in Guangzhou, Chengdu, Hong Kong or Singapore, on behalf of the management, a big ‘Thank You’ to team XGATE.

XGATE comes back with a Gold at Agency of the Year 2021 in Singapore

Clinching the Gold at the Agency of the Year Awards, XGATE has come out on top for CRM & Loyalty Agency of the Year.

Clinching the Gold at the Agency of the Year Awards, XGATE has come out on top for CRM & Loyalty Agency of the Year.

The Agency of the Year Awards hosted its prestigious awards ceremony, for the fourteenth year running in Singapore. Judged by a panel of marketing professionals from renowned brands and industry experts, the awards recognised XGATE’s prowess for innovation and strategy-building in CRM and digital marketing.

“We are so excited to be awarded Gold for CRM and Loyalty Agency of the Year. XGATE has been committed to support each and every client and are proud to witness our platform capabilities continue to grow from strength to strength. It goes without saying that it is an honour winning this award, and it was only possible with the dedication of our team and the trust we have with our clients.” said Dr. Tang Pak Kay, Business Director of XGATE Singapore.

Our awards this year include:

CRM and Loyalty Marketing Agency of the Year – Gold
Mobile Marketing Agency of the Year – Silver
Analytics Agency of the Year – Bronze

XGATE wins Gold at the Agency of the Year Awards 2021 Hong Kong

XGATE has been honoured with the Gold and Local Hero titles for CRM & Loyalty Agency Award towards excellence in CRM digital marketing practice at the recently held Agency of the Year Awards 2021.

Established by Marketing Magazine, the Agency of the Year (AOTY) Awards is the industry’s most widely recognised premier awards program in Hong Kong. The award wins signify the industry’s recognition for the innovative solutions and quality of service XGATE has contributed to brand communications and digital marketing.

During the pandemic, XGATE has continued to provide comprehensive digital services and as we strengthen our online presence to brands. With our multi-channel marketing services, marketing automation, and data analytics, we’re always helping our clients grow their businesses.

“Winning the Gold and Local Hero is an endorsement of our achievement in business performance and we are extremely grateful for our amazing team of passionate specialists who strive to create exceptional digital experiences with the most exciting innovative technologies,” said Xen Chia, Strategic Marketing Director of XGATE.

We would also like to take this opportunity to thank all our clients and partners for the trust placed in us during this difficult year, in which we have all adapted and evolved together. In the coming year, we will continue to advance our digital technology and provide innovative digital marketing solutions to all our clients.

This article has been updated on 22 Jul 2021.

We love seeing our clients win awards

Due to the pandemic, this year’s MobEx & Asia E-Commerce Awards 2021 was conducted via online event broadcast. The awards celebrate the industry’s champions for the most innovative and forward-thinking marketers in mobile & e-Commerce. We are excited to see our clients snatch the awards for their digital campaigns in the following categories:

Mob-Ex Awards 2021:
Best Use of Content – AXA Liverpool Campaign

Asia e-Commerce Awards 2021:
Best eCommerce Design – Timberland (Bronze) and D&G (Silver)
Best eCommerce Strategy – Timberland (Bronze) and D&G (Gold)
Best eCommerce Omnichannel –D&G (Gold)
Best eCommerce Leads Generation – D&G (Bronze)

Watch the awards ceremony here:

Once again, congratulations to our clients. More importantly, we are grateful for the trust and confidence of our clients who have chosen XGATE to develop their headless commerce strategy as a key transformation piece for their retail business. The future of commerce is already here and companies investing into online channels with the right business model and technology strategy will emerge as market leaders.

XGATE on the importance of loyalty and personalisation

This year XGATE walked away with bronze award for CRM & Loyalty Marketing Agency of the Year at the Agency of the Year awards. At the heart of the full service digital marketing agency is its proprietary DMS suite consists of a diverse range of multi-channel marketing from mobile to email, social and web. It also has numerous tech solutions such as marketing automation, CRM and loyalty system, data management platform, social media marketing, SMS gateway and others.

Apart from CRM & loyalty management, DMS provides real-time campaign performance tracking, behaviour analytics, reporting; and act as a social CRM for leads generation and nurturing. Hence, helping its clients to engage with customers throughout the entire lifecycle journey to optimise marketing ROI and build customer loyalty to grow their lifetime value.

According to Tang Pak Kay, business development director of XGATE, “Winning this award serves as a confidence booster to our clients, knowing that XGATE is committed to working and supporting our clients in building customer retention and brand loyalty with their members and consumers.”

This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series. To find out more about the awards, click here.

How has your clients’ marketing plans shifted this year?

Tang: Due to this unprecedented pandemic, many of our clients are starting to reach out to us to review and re-evaluate their marketing plans, especially in fostering a stronger relationship with their customers. We are privileged to be able to help them strategise new member recruitment and engagement solutions on various touchpoints.

What are some of the trends you see carrying on post-pandemic, and how are you readying your workforce to be ready with these trends?

Tang: Brands are starting to pay more attention and invest more resources on digital marketing strategies to engage with their customers. They see the need to offer personalised messages and promotions on multiple touchpoints to reach out to their customers and track their behaviors more religiously. The team is definitely expanding to support the increasing customer pool. At the same time, we are also doing more integrated campaigns on various platforms.

What do you think makes for great marketing these days?

Tang: Timeliness, relevance and personalisation. These are the key ingredients in achieving the marketing objectives. The right message / offer needs to reach your customers at the right time they are seeking for the particular information. Once the customer can identify and resonate with the message, that is when he/she is more open and receptive to your brand. Ultimately, personalisation – the ability to customise a particular offer that is one-of-its-kind for the customer, and creating a unique and exclusive customer experience.

How are you planning for 2021?

Tang: Year 2021 will be an exciting and busy year for us. We are expanding our marketing functions to the existing clients who are enhancing their marketing strategies; introducing more sophisticated marketing capabilities XGATE’s R&D team has developed. In addition, working with some new accounts we have won. We hope that 2021 will bring more opportunities for everyone and break new forays in the marketing landscape. We are eagerly looking forward to an exciting year ahead!

This article was adapted from Marketing Magazine.

XGATE荣获 ISO27001 认证

该认证是对XGATE致力于保护客户数据方面的充分认可。我们建立了一套系统的、持续的信息安全风险管理体系来处理公司和个人信息。

2021年2月——XGATE的数字营销服务(DMS)平台处理广泛的数据包括客户资料、交易、忠诚度积分/积分、BI数据等,我们将保护这些数据作为重中之重。XGATE一直在积极努力执行业界最严格的安全要求。在这些努力之下公司荣获了ISO/IEC 27001:2013认证——信息安全管理系统(ISMS)认证。

通过认证意味着XGATE实施了符合国际公认标准的数据安全控制、措施和政策。全球对数据隐私的关注导致许多国际立法和数据保护法律在世界各地实施,如欧盟GDPR、香港PDPO和新加坡PDPA。使用数字平台收集和广播信息的营销机构需要确保使用符合正式、全球公认流程的方法保护这些数据。新的数字时代迅速发展,新的数据安全认证方法也将很快成为处理消费者数据的公司的标准。

信息安全的全球标准是ISO/IEC 27001:2013,它包括创建综合信息安全管理系统(ISMS)的一系列要求。

ISO27001 logo

XGATE 信息管理系统总监 Harry Chan 表示:“XGATE ISMS的认证认可了XGATE在保护客户数据方面的专注于努力。我们已经建立了一套系统的、持续的信息安全风险管理体系,以处理公司和个人信息。”。

运营总监 Parry Tam 说:“ISO 认证对公司来说是一个重要的里程碑。我们不仅为团队开发和推出高质量产品提供了一个安全的流程;而且还提供了一种经验证的方法来确保服务可用性和业务连续性,以确保客户将其数据委托给我们。”

XGATE的认证是在 QAS International 完成正式审核后颁发的。有关XGATE认证的问题,请联系MIS总监 Harry Chan,他负责管理实施和监督所有ISO控制。

 

 

荣获2020年忠诚与参与度大奖

尽管受到Covid-19疫情影响,当放宽聚会职能的规则宣布时,组织者仍在6月23日举办了“忠诚与参与奖”颁奖活动。

尽管受到Covid-19疫情影响,当放宽聚会职能的规则宣布时,组织者仍在6月23日举办了“忠诚与参与奖”颁奖活动。该活动采取不超过20人的闭门派对形式,参加者是代理机构和他们的客户。每次会议只需要短短30分钟,也有咖啡和点心可以享用,氛围更加人性化。XGATE的团队可以在会议期间与客户自由互动。祝贺FrieslandCampina,AXA和Adidas。2020年忠诚与参与奖的获奖活动包括:

Friso – Experience the Power of Natural Approach
Best Membership Programme – Gold
Best Loyalty Programme – Food & Beverage – Silver

AXA – Prosperous year of Pig Reward Programme
Best Partnership Loyalty Campaign – Silver

Adidas – YEEZY, adiCLUB YEEZY Boost Campaign
Best Loyalty Campaign – Bronze
Best Loyalty Programme – Fashion & Beauty – Bronze

顾客体验会议2019

今年9月,XGATE参加了2019年香港顾客体验论坛并与150多位资深营销人员进行了深刻交流和经验分享。

今年9月,XGATE参加了2019年香港顾客体验论坛并与150多位资深营销人员进行了深刻交流和经验分享。

讨论的一些关键点包括品牌根据其顾客购物旅程创造出色体验的重要性。进一步挖掘收集到的复杂数据以了解消费者的购买动机甚至预测行为。该会议为CRM营销人员提供了一个分享案例研究,讨论技术挑战和比较数字营销策略的平台。

XGATE连续两年荣获AOTY 2018年度金獎

XGATE连续两年於Marketing Magazine‘s Agency of the year 2018获得“年度最佳客户关系及会员忠诚度代理机构金奖及当地杰出奖"和“年度直接营销代理机构银奖”。

XGATE连续两年於Marketing Magazine‘s Agency of the year 2018获得“年度最佳客户关系及会员忠诚度代理机构金奖及当地杰出奖"和“年度直接营销代理机构银奖”。

该奖项由CSL Mobile、香港旅游局(Hong Kong Tourism Board)、肯德基(KFC)和连卡佛(Lane Crawford)等营销专业人士评出,展示了XGATE在CRM数字营销战略、创新和执行方面的卓越表现。

“我们很高兴连续两年获得金牌。该奖项是一个享有盛誉的荣誉,以表彰XGATE中最优秀的客户关系管理和忠诚营销行业。重要的是,公司很感激拥有一支杰出的人才团队,他们致力于支持我们的每一位客户在数字化转型的道路上取得成功。

在当今快节奏的数字世界,各大品牌都在寻求更先进的个性化和自动化解决方案来提高客户忠诚度。跟踪市场表现的数据洞察能力和及时调整数字策略的能力对于保持业务领先至关重要。XGATE了解这些需求,并将它们构建成数字营销服务(DMS)平台,用于帮助品牌实现理想的结果。我们的平台能力不断壮大,我们的业务扩展到广州、成都、上海和新加坡,并作为长期的战略投资,来建立我们在这些地区的客户关系管理和忠诚度营销的领导地位。

XGATE 获得“中国上海2018年 Topdigital 颁奖典礼“奖项

“XGATE在上海举办的2018年TopDigital Awards 活动上被授予创新100 – 创新案例奖。

“XGATE在上海举办的2018年TopDigital Awards 活动上被授予创新100 – 创新案例奖。

评委由来自学术机构的专业人士、资深媒体、国际品牌的创始人和数字营销专家组成。这个奖项表彰了XGATE对中国数字营销实践的理念、见解和创新的贡献。

“WeChat营销自动化是品牌将客户定位在一对一的个性化水平的重要一步,我们致力于在不同的社交媒体平台提供更具创新性的解决方案来改进CRM营销,”XGATE中国总经理Coy QIU说。

XGATE荣幸宣布将在成都开设一个新办事处,作为公司战略的一部分,以增加其在中国市场的份额。新世纪环球中心位于中国中部城市成都,是全球最大的单体建筑。这里将聚集一批训练有素的技术专家、销售和市场营销专业人士,以满足西南地区日益增长的数字营销服务需求。“成都的人才资源非常丰富,很多优质大学都位于这个地区。我们新办公室的开设将为毕业生和专业人士提供新的就业和职业机会。“Coy QIU,XGATE成都总经理邱昊如是说。

XGATE获此殊荣的关键因素是引入XGATE数字营销服务(DMS)平台和CRM营销经验,以帮助品牌转变业务。通过实施WeChat营销自动化策略,可以用清晰的标准来衡量ROI。“我们的客户非常欢迎XGATE在渐趋成熟的社交媒体和电子商务基础上,带来新的数字营销经验和工具,”Coy QIU如此描述。