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\u2013 Instagram\uff1a<\/b>\u00a0\u64c1\u6709\u7d0423.5\u5104\u6708\u6d3b\u8e8d\u7528\u6236\uff0cInstagram\u5728\u4fc3\u9032\u9019\u5169\u7a2e\u7b56\u7565\u65b9\u9762\u8868\u73fe\u51fa\u8272\u3002 \u201cInstagram Shopping\u201d\u548c \u201cShoppable Posts\u201d \u7b49\u529f\u80fd\u4f7f\u61c9\u7528\u7a0b\u5f0f\u5167\u4ea4\u6613\u8b8a\u5f97\u7121\u7e2b\uff0c\u800c\u5f15\u4eba\u6ce8\u76ee\u7684\u8996\u89ba\u5167\u5bb9\u6709\u52a9\u65bc\u5efa\u7acb\u5ba2\u6236\u95dc\u4fc2\u3002<\/p>

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4. \u7dda\u4e0a\u8cfc\u7269\u9ad4\u9a57\u4e2d\u7684\u904a\u6232\u5316\u8da8\u52e2\uff1a<\/strong>
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\u2022 \u64f4\u589e\u5be6\u5883 (AR) \u63d0\u4f9b\u500b\u4eba\u5316\u9ad4\u9a57\uff1a<\/b>\u00a0\u64f4\u589e\u5be6\u5883\u6280\u8853\u4f7f\u5ba2\u6236\u80fd\u5920\u865b\u64ec\u4e92\u52d5\u7522\u54c1\uff0c\u8a66\u7a7f\u7522\u54c1\u4e26\u5728\u5176\u7a7a\u9593\u4e2d\u9032\u884c\u8996\u89ba\u5316\uff0c\u589e\u5f37\u4fe1\u5fc3\u4e26\u964d\u4f4e\u8cfc\u8cb7\u98a8\u96aa\u3002 Deloitte\u7684AR\u5831\u544a\u986f\u793a\uff0c\u8d85\u904e\u4e00\u534a\u7684\u6d88\u8cbb\u8005\u8868\u793a\u4f7f\u7528AR\u6280\u8853\u9032\u884c\u7121\u98a8\u96aa\u300c\u8a66\u7528\u5f8c\u8cfc\u8cb7\u300d\u9ad4\u9a57\u6642\uff0c\u5c0d\u7522\u54c1\u54c1\u8cea\u7684\u4fe1\u5fc3\u589e\u52a0\u3002\u6b64\u5916\uff0cAR\u4e92\u52d5\u8207\u9ad8\u905494%\u7684\u8f49\u63db\u7387\u63d0\u5347\u76f8\u95dc\uff0c\u5c55\u793a\u4e86AR\u6280\u8853\u5c0d\u793e\u4ea4\u5546\u52d9\u7684\u8b8a\u9769\u6027\u5f71\u97ff\u3002<\/p>

\u4f8b\u5982\uff1aChristian Dior Parfums<\/b>\u00a0\u57282023\u5e74\u958b\u9f4b\u7bc0\u671f\u9593\u63a8\u51fa\u4e86\u4e00\u9805\u5275\u65b0\u7684AR\u8a66\u599d\u6d3b\u52d5\uff0c\u5145\u5206\u5229\u7528\u4e86AR\u7684\u6f5b\u529b\u3002\u5728\u8207Google\u548cSpark Foundry\u5408\u4f5c\u7684\u6cb9\u7ba1\u548cGoogle\u5408\u4f5c\u5925\u4f34\u7db2\u7ad9\u7684\u5f71\u7247<\/a><\/span>\u884c\u52d5\u5ee3\u544a\u4e2d\uff0c\u8a72\u54c1\u724c\u5c55\u793a\u4e86\u4e0d\u540c\u819a\u8272\u7684\u6a21\u7279\u5152\u5c55\u793a\u4e0d\u540c\u8272\u865f\u7684\u53e3\u7d05\uff0c\u9f13\u52f5\u89c0\u773e\u900f\u904e\u624b\u6a5f\u76f8\u6a5f\u81ea\u62cd\u6a21\u5f0f\u9032\u884c\u8a66\u599d\u3002<\/p>
\"\"<\/td>\"\"<\/td>\"\"<\/td><\/tr>
41%\u7684\u6d88\u8cbb\u8005<\/b>\u00a0\u5728 AR Beauty \u8a66\u6234
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\u5507\u818f\u8d85\u904e\u00a0400,000\u6b21<\/b><\/td>		\u624b\u6a5f\u622a\u5716
\u8d85\u904e2000\u5f35<\/b><\/td><\/tr><\/tbody><\/table>

(\u5716\u7247\u4f86\u6e90\uff1a\u4e92\u52d5\u64f4\u589e\u5be6\u5883\u5ee3\u544a\u5e6b\u52a9Christian Dior Parfums\u5728\u958b\u9f4b\u7bc0\u671f\u9593\u5728\u4e2d\u6771\u5730\u5340\u8986\u84cb400\u842c\u4eba<\/a>)<\/p>

\u9019\u4e9b\u53ef\u8cfc\u7269\u7684\u5f71\u7247\u5ee3\u544a\u5c07\u6709\u8208\u8da3\u7684\u6d88\u8cbb\u8005\u76f4\u63a5\u5f15\u5c0e\u5230Dior\u7db2\u7ad9\u9032\u884c\u8cfc\u8cb7\u3002\u8a72\u6d3b\u52d5\u572821\u5929\u5167\u6db5\u84cb\u4e86\u6c99\u70cf\u5730\u963f\u62c9\u4f2f\u3001\u963f\u62c9\u4f2f\u806f\u5408\u5927\u516c\u570b\u3001\u79d1\u5a01\u7279\u548c\u5361\u9054\u7684400\u591a\u842c\u4eba\u3002\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u662f\uff0c41%\u7684\u6d88\u8cbb\u8005\u53c3\u8207\u4e86\u7f8e\u5bb9\u8a66\u599d\u9762\u677f\uff0c\u9032\u884c\u4e86\u8d85\u904e40\u842c\u6b21\u865b\u64ec\u8a66\u599d\u548c\u8d85\u904e2000\u6b21\u624b\u6a5f\u622a\u5716\u3002<\/p>

\"\"<\/p>

(\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/www.forbes.com\/sites\/blakemorgan\/2023\/08\/02\/the-top-15-best-examples-of-phygital-customer-experiences\/?sh=5f4228d32198<\/a>)<\/p>

\u2022 \u793e\u7fa4\u96fb\u5546\u8207\u300c\u7269\u806f\u7db2\u300d\u7684\u6574\u5408\uff1a<\/b>\u00a0\u9867\u5ba2\u9ad4\u9a57\u7684\u672a\u4f86\u5728\u65bc\u5be6\u9ad4\u8207\u6578\u4f4d\u9818\u57df\u7684\u878d\u5408\uff0c\u7a31\u70ba\u300c\u7269\u8cea\u6578\u4f4d\u5316\u300d\uff08phygital\uff09\u3002\u793e\u4ea4\u96fb\u5546\u8207\u5be6\u9ad4\u5e97\u7684\u6574\u5408\u6a21\u7cca\u4e86\u7dda\u4e0a\u548c\u96e2\u7dda\u8cfc\u7269\u7684\u754c\u7dda\u3002\u9ede\u64ca\u53d6\u8ca8\u3001\u5e97\u5167AR\u9ad4\u9a57\u548c\u76f4\u64ad\u6d3b\u52d5\u7b49\u529f\u80fd\u63d0\u4f9b\u7121\u7e2b\u7684\u5168\u901a\u8def\u5ba2\u6236\u65c5\u7a0b\uff0c\u63d0\u5347\u6574\u9ad4\u8cfc\u7269\u9ad4\u9a57\u3002\u5be6\u9ad4\u6578\u4f4d\u5316\u6574\u5408\u4ee3\u8868\u4e86\u5ba2\u6236\u53c3\u8207\u548c\u696d\u52d9\u5275\u65b0\u7684\u4e0b\u4e00\u500b\u524d\u6cbf\u3002<\/p>

\u4f8b\u5982\uff1a\u5728\u82f1\u570b\u96f6\u552e\u5546Marks & Spencer<\/b>\uff0c\u5ba2\u6236\u73fe\u5728\u53ef\u4ee5\u6839\u64da\u4ed6\u5011\u7684\u504f\u597d\u7372\u5f97\u500b\u4eba\u5316\u7684\u5e6b\u52a9\u3002\u900f\u904e\u5546\u5e97\u7684\u00a0List&Go<\/span><\/a>\u61c9\u7528\u7a0b\u5e8f\uff0c\u64f4\u589e\u5be6\u5883\uff08AR\uff09\u6280\u8853\u7528\u65bc\u5efa\u7acb\u87a2\u5e55\u5c0e\u822a\u8def\u5f91\uff0c\u5f15\u5c0e\u5ba2\u6236\u627e\u5230\u8cfc\u7269\u6e05\u55ae\u4e0a\u7684\u7cbe\u78ba\u4f4d\u7f6e\uff0c\u751a\u81f3\u7cbe\u78ba\u5230\u8ca8\u67b6\u4e0a\u7684\u5177\u9ad4\u4f4d\u7f6e\u3002<\/p>

M&S\u7684\u96c6\u5718\u7269\u696d\u3001\u5546\u5e97\u958b\u767c\u548cIT\u7e3d\u76e3Sacha Berendji\u88dc\u5145\u8aaa\uff1a\u300c\u5728\u904e\u53bb\u768418\u500b\u6708\u4e2d\uff0c\u6211\u5011\u770b\u5230\u5ba2\u6236\u5c0d\u6578\u4f4d\u5316\u3001\u4e92\u52d5\u8cfc\u7269\u7684\u4f7f\u7528\u6709\u6240\u589e\u52a0\u2014\u2014\u7121\u8ad6\u662f\u652f\u4ed8\u65b9\u5f0f\u9084\u662f\u5e97\u5167\u57fa\u65bcQR\u78bc\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/p>

\"\"<\/p>

(\u5f71\u7247\u4f86\u6e90\uff1ahttps:\/\/x.com\/AndrewHartAR\/status\/1483884928223825921)<\/a><\/p>

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\"\"<\/p>

(\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/www.cosmo.ph\/lifestyle\/food-drink\/starbucks-rewards-program-2020-a704-20200715<\/a>)<\/p>

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\u7d50\u8ad6\uff1a<\/strong>
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