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(a) \u5efa\u7acb\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\uff1a<\/b>\u00a0\u793e\u4ea4\u9500\u552e\u7684\u6839\u672c\u5728\u4e8e\u5efa\u7acb\u5173\u7cfb\u3002\u901a\u8fc7\u4e2a\u6027\u5316\u4e92\u52a8\u548c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u4f01\u4e1a\u53ef\u4ee5\u57f9\u517b\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\u3002\u8fd9\u79cd\u4fe1\u4efb\u8f6c\u5316\u4e3a\u66f4\u9ad8\u7684\u5ba2\u6237\u4fdd\u7559\u7387\u3002\u6839\u636eLinkedIn<\/a>\u7684\u6570\u636e\uff0c\u4f18\u5148\u8003\u8651\u793e\u4ea4\u9500\u552e\u7684\u4f01\u4e1a\u5b9e\u73b0\u9500\u552e\u76ee\u6807\u7684\u53ef\u80fd\u6027\u63d0\u9ad851%\u3002<\/p>

(b) \u63d0\u9ad8\u53c2\u4e0e\u7387\uff1a<\/b>\u00a0\u793e\u4ea4\u9500\u552e\u6d89\u53ca\u521b\u5efa\u548c\u5206\u4eab\u4e0e\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u5185\u5bb9\uff0c\u4fc3\u8fdb\u4e92\u52a8\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u89c1\u89e3\u4e30\u5bcc\u7684\u535a\u5ba2\u6587\u7ae0\u3001\u5f15\u4eba\u5165\u80dc\u7684\u89c6\u9891\u8fd8\u662f\u4e92\u52a8\u8c03\u67e5\uff0c\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u90fd\u80fd\u9f13\u52b1\u70b9\u8d5e\u3001\u5206\u4eab\u548c\u8bc4\u8bba\u3002Hubspot\u62a5\u544a<\/a>\u79f0\uff0c\u5229\u7528\u793e\u4ea4\u9500\u552e\u7684\u516c\u53f8\u6536\u5165\u589e\u52a0\u4e8661%\uff0c\u8fd9\u5f52\u56e0\u4e8e\u589e\u5f3a\u7684\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>

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(e) \u63d0\u5347\u4fe1\u8a89\u548c\u6743\u5a01\uff1a<\/b>\u00a0\u901a\u8fc7\u6301\u7eed\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u548c\u89e3\u51b3\u65b9\u6848\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5efa\u7acb\u81ea\u5df1\u5728\u884c\u4e1a\u4e2d\u7684\u6743\u5a01\u5730\u4f4d\u3002\u8fd9\u79cd\u88ab\u8ba4\u53ef\u7684\u4e13\u4e1a\u77e5\u8bc6\u4f7f\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u4fe1\u4efb\u5e76\u8d2d\u4e70\u8be5\u54c1\u724c\u3002\u4f8b\u5982\uff0c\u5b9a\u671f\u5206\u4eab\u4e13\u5bb6\u89c1\u89e3\u548c\u6709\u7528\u5185\u5bb9\u7684\u4f01\u4e1a\u80fd\u591f\u589e\u52a0\u5ba2\u6237\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>

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\"\"<\/p>

\u2013 \u9762\u5b50\u4e66\uff1a<\/b>\u00a0\u62e5\u6709\u8fd130\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237\uff0c\u9762\u5b50\u4e66\u975e\u5e38\u9002\u5408\u793e\u4ea4\u9500\u552e\u548c\u793e\u4ea4\u7535\u5546\u3002\u201cFacebook Shop\u201d \u529f\u80fd\u5141\u8bb8\u5728\u5e73\u53f0\u4e0a\u76f4\u63a5\u9500\u552e\uff0c\u5176\u5e9e\u5927\u7684\u7528\u6237\u57fa\u7840\u652f\u6301\u5e7f\u6cdb\u7684\u5173\u7cfb\u5efa\u7acb\u3002<\/p>

\u2013 Instagram\uff1a<\/b>\u00a0\u62e5\u6709\u7ea623.5\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237\uff0cInstagram\u5728\u4fc3\u8fdb\u8fd9\u4e24\u79cd\u7b56\u7565\u65b9\u9762\u8868\u73b0\u51fa\u8272\u3002 \u201cInstagram Shopping\u201d\u548c\u201cShoppable Posts\u201d\u7b49\u529f\u80fd\u4f7f\u5e94\u7528\u5185\u4ea4\u6613\u53d8\u5f97\u65e0\u7f1d\uff0c\u800c\u5f15\u4eba\u6ce8\u76ee\u7684\u89c6\u89c9\u5185\u5bb9\u6709\u52a9\u4e8e\u5efa\u7acb\u5ba2\u6237\u5173\u7cfb\u3002<\/p>

\u2013 \u6296\u97f3\uff1a<\/b>\u00a0\u62e5\u6709\u8d85\u8fc710\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237\uff0c\u6296\u97f3\u8fc5\u901f\u6210\u4e3a\u793e\u4ea4\u9500\u552e\u548c\u793e\u4ea4\u7535\u5546\u7684\u5f3a\u5927\u5e73\u53f0\u3002\u8be5\u5e73\u53f0\u5f15\u4eba\u5165\u80dc\u7684\u89c6\u9891\u683c\u5f0f\u5141\u8bb8\u54c1\u724c\u901a\u8fc7\u521b\u610f\u548c\u5a31\u4e50\u6027\u5185\u5bb9\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\uff0c\u57f9\u517b\u5173\u7cfb\u548c\u4fe1\u4efb\u3002\u6296\u97f3\u7684\u201c\u7acb\u5373\u8d2d\u7269\u201d\u529f\u80fd\u4f7f\u76f4\u63a5\u8d2d\u4e70\u6210\u4e3a\u53ef\u80fd\uff0c\u63d0\u4f9b\u65e0\u7f1d\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u4f8b\u5982\uff0c\u4e00\u6bb5\u4e0a\u70ed\u641c\u7684\u6296\u97f3\u89c6\u9891\u53ef\u4ee5\u5bfc\u81f4\u663e\u8457\u7684\u9500\u552e\u6fc0\u589e\uff1b\u6296\u97f3\u7684\u4e00\u9879\u7814\u7a76\u663e\u793a\uff0c67%\u7684\u7528\u6237\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u4ed6\u4eec\u5728\u5e73\u53f0\u4e0a\u770b\u5230\u7684\u54c1\u724c\u4ea7\u54c1\u3002<\/p>

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4. \u5728\u7ebf\u8d2d\u7269\u4f53\u9a8c\u4e2d\u7684\u6e38\u620f\u5316\u8d8b\u52bf\uff1a<\/strong>
\u6e38\u620f\u5316\u5df2\u6210\u4e3a\u89e3\u51b3\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u5e38\u89c1\u6311\u6218\u7684\u52a8\u6001\u89e3\u51b3\u65b9\u6848\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u793e\u4ea4\u5546\u52a1\u7684\u53c2\u4e0e\u548c\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u901a\u8fc7\u6e38\u620f\u5316\u5143\u7d20\u6539\u53d8\u5728\u7ebf\u8d2d\u7269\u4f53\u9a8c\uff1a
\u2022 \u589e\u5f3a\u73b0\u5b9e (AR) \u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\uff1a<\/b>\u00a0\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u4f7f\u5ba2\u6237\u80fd\u591f\u865a\u62df\u4e92\u52a8\u4ea7\u54c1\uff0c\u8bd5\u7a7f\u4ea7\u54c1\u5e76\u5728\u5176\u7a7a\u95f4\u4e2d\u8fdb\u884c\u53ef\u89c6\u5316\uff0c\u589e\u5f3a\u4fe1\u5fc3\u5e76\u964d\u4f4e\u8d2d\u4e70\u98ce\u9669\u3002Deloitte\u7684AR\u62a5\u544a\u663e\u793a\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u6d88\u8d39\u8005\u8868\u793a\u4f7f\u7528AR\u6280\u672f\u8fdb\u884c\u65e0\u98ce\u9669\u201c\u8bd5\u7528\u540e\u8d2d\u4e70\u201d\u4f53\u9a8c\u65f6\uff0c\u5bf9\u4ea7\u54c1\u8d28\u91cf\u7684\u4fe1\u5fc3\u6709\u6240\u589e\u52a0\u3002\u6b64\u5916\uff0cAR\u4e92\u52a8\u4e0e\u9ad8\u8fbe94%\u7684\u8f6c\u5316\u7387\u63d0\u5347\u76f8\u5173\uff0c\u5c55\u793a\u4e86AR\u6280\u672f\u5bf9\u793e\u4ea4\u5546\u52a1\u7684\u53d8\u9769\u6027\u5f71\u54cd\u3002<\/p>

\u4f8b\u5982\uff1aChristian Dior Parfums<\/b>\u00a0s\u57282023\u5e74\u5f00\u658b\u8282\u671f\u95f4\u63a8\u51fa\u4e86\u4e00\u9879\u521b\u65b0\u7684AR\u8bd5\u5986\u6d3b\u52a8\uff0c\u5145\u5206\u5229\u7528\u4e86AR\u7684\u6f5c\u529b\u3002\u5728\u4e0e\u8c37\u6b4c\u548cSpark Foundry\u5408\u4f5c\u7684\u6cb9\u7ba1\u548c\u8c37\u6b4c\u5408\u4f5c\u4f19\u4f34\u7f51\u7ad9\u7684\u89c6\u9891<\/a>\u884c\u52a8\u5e7f\u544a\u4e2d\uff0c\u8be5\u54c1\u724c\u5c55\u793a\u4e86\u4e0d\u540c\u80a4\u8272\u7684\u6a21\u7279\u5c55\u793a\u4e0d\u540c\u8272\u53f7\u7684\u53e3\u7ea2\uff0c\u9f13\u52b1\u89c2\u4f17\u901a\u8fc7\u624b\u673a\u76f8\u673a\u81ea\u62cd\u6a21\u5f0f\u8fdb\u884c\u8bd5\u5986\u3002<\/p>

\"\"<\/p><\/td>

\"\"<\/p><\/td>

\"\"<\/p><\/td><\/tr>

41%\u7684\u6d88\u8d39\u8005<\/b>\u00a0\u5728 AR Beauty \u8bd5\u6234<\/p>

\u9762\u677f\u4e2d\u70b9\u51fb\u4e86\u81f3\u5c11\u4e00\u79cd\u989c\u8272<\/p><\/td>

\u4eba\u4eec\u5c1d\u8bd5\u4e0d\u540c\u989c\u8272\u7684 Dior Addict<\/p>

\u5507\u818f\u8d85\u8fc7\u00a0400,000\u6b21<\/b><\/p><\/td>

\u624b\u673a\u622a\u56fe<\/p>

\u8d85\u8fc72000\u5f20<\/b><\/p><\/td><\/tr><\/tbody><\/table>

(\u56fe\u7247\u6765\u6e90\uff1a\u4e92\u52a8\u589e\u5f3a\u73b0\u5b9e\u5e7f\u544a\u5e2e\u52a9Christian Dior Parfums\u5728\u5f00\u658b\u8282\u671f\u95f4\u5728\u4e2d\u4e1c\u5730\u533a\u8986\u76d6400\u4e07\u4eba<\/a>)<\/p>

\u8fd9\u4e9b\u53ef\u8d2d\u7269\u7684\u89c6\u9891\u5e7f\u544a\u5c06\u6709\u5174\u8da3\u7684\u6d88\u8d39\u8005\u76f4\u63a5\u5f15\u5bfc\u5230Dior\u7f51\u7ad9\u8fdb\u884c\u8d2d\u4e70\u3002\u8be5\u6d3b\u52a8\u572821\u5929\u5185\u8986\u76d6\u4e86\u6c99\u7279\u963f\u62c9\u4f2f\u3001\u963f\u62c9\u4f2f\u8054\u5408\u914b\u957f\u56fd\u3001\u79d1\u5a01\u7279\u548c\u5361\u5854\u5c14\u7684400\u591a\u4e07\u4eba\u3002\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u662f\uff0c41%\u7684\u6d88\u8d39\u8005\u53c2\u4e0e\u4e86\u7f8e\u5bb9\u8bd5\u5986\u9762\u677f\uff0c\u8fdb\u884c\u4e86\u8d85\u8fc740\u4e07\u6b21\u865a\u62df\u8bd5\u5986\u548c\u8d85\u8fc72000\u6b21\u624b\u673a\u622a\u56fe\u3002<\/p>

\"\"<\/p>

(\u56fe\u7247\u6765\u6e90\uff1ahttps:\/\/www.forbes.com\/sites\/blakemorgan\/2023\/08\/02\/the-top-15-best-examples-of-phygital-customer-experiences\/?sh=5f4228d32198<\/a>)<\/p>

\u2022 \u793e\u4ea4\u7535\u5546\u4e0e\u201c\u7269\u8054\u7f51\u201d\u7684\u6574\u5408\uff1a<\/b>\u00a0\u5ba2\u6237\u4f53\u9a8c\u7684\u672a\u6765\u5728\u4e8e\u7269\u7406\u548c\u6570\u5b57\u9886\u57df\u7684\u878d\u5408\uff0c\u79f0\u4e3a\u201c\u7269\u8d28\u6570\u5b57\u5316\u201d\uff08phygital\uff09\u3002\u793e\u4ea4\u7535\u5546\u4e0e\u5b9e\u4f53\u5e97\u7684\u6574\u5408\u6a21\u7cca\u4e86\u5728\u7ebf\u548c\u79bb\u7ebf\u8d2d\u7269\u7684\u754c\u9650\u3002\u70b9\u51fb\u63d0\u8d27\u3001\u5e97\u5185AR\u4f53\u9a8c\u548c\u76f4\u64ad\u6d3b\u52a8\u7b49\u529f\u80fd\u63d0\u4f9b\u65e0\u7f1d\u7684\u5168\u6e20\u9053\u5ba2\u6237\u65c5\u7a0b\uff0c\u63d0\u5347\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u3002\u7269\u7406\u6570\u5b57\u5316\u6574\u5408\u4ee3\u8868\u4e86\u5ba2\u6237\u53c2\u4e0e\u548c\u4e1a\u52a1\u521b\u65b0\u7684\u4e0b\u4e00\u4e2a\u524d\u6cbf\u3002<\/p>

\u4f8b\u5982\uff1a\u5728\u82f1\u56fd\u96f6\u552e\u5546Marks & Spencer<\/b>\uff0c\u5ba2\u6237\u73b0\u5728\u53ef\u4ee5\u6839\u636e\u4ed6\u4eec\u7684\u504f\u597d\u83b7\u5f97\u4e2a\u6027\u5316\u7684\u5e2e\u52a9\u3002\u901a\u8fc7\u5546\u5e97\u7684List&Go<\/a>\u5e94\u7528\u7a0b\u5e8f\uff0c\u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09\u6280\u672f\u7528\u4e8e\u521b\u5efa\u5c4f\u5e55\u5bfc\u822a\u8def\u5f84\uff0c\u6307\u5bfc\u5ba2\u6237\u627e\u5230\u8d2d\u7269\u6e05\u5355\u4e0a\u7684\u7cbe\u786e\u4f4d\u7f6e\uff0c\u751a\u81f3\u7cbe\u786e\u5230\u8d27\u67b6\u4e0a\u7684\u5177\u4f53\u4f4d\u7f6e\u3002<\/p>

M&S\u7684\u96c6\u56e2\u7269\u4e1a\u3001\u5546\u5e97\u5f00\u53d1\u548cIT\u603b\u76d1Sacha Berendji\u8865\u5145\u9053\uff1a\u201c\u5728\u8fc7\u53bb\u768418\u4e2a\u6708\u4e2d\uff0c\u6211\u4eec\u770b\u5230\u5ba2\u6237\u5bf9\u6570\u5b57\u5316\u3001\u4e92\u52a8\u8d2d\u7269\u7684\u4f7f\u7528\u6709\u6240\u589e\u52a0\u2014\u2014\u65e0\u8bba\u662f\u652f\u4ed8\u65b9\u5f0f\u8fd8\u662f\u5e97\u5185\u57fa\u4e8eQR\u7801\u7684\u89e3\u51b3\u65b9\u6848\u3002\u201d\uff08CHARGED, 2022\uff09<\/p>

\"\"<\/p>

(\u89c6\u9891\u6765\u6e90\uff1ahttps:\/\/x.com\/AndrewHartAR\/status\/1483884928223825921)<\/a><\/p>

\u00a0<\/p>

\u2022 \u72ec\u5bb6\u8ba1\u5212\u548c\u5956\u52b1\u7cfb\u7edf\uff1a<\/b>\u00a0\u6210\u529f\u7684\u6e38\u620f\u5316\u5e94\u7528\u6709\u52a9\u4e8e\u5ba2\u6237\u83b7\u53d6\u548c\u4fdd\u7559\u3002\u6839\u636eGartner\uff082020\u5e74\uff09\u7684\u6570\u636e\uff0c\u6e38\u620f\u5316\u5229\u7528\u6e38\u620f\u673a\u5236\u548c\u4f53\u9a8c\u8bbe\u8ba1\u6765\u6570\u5b57\u5316\u5730\u5438\u5f15\u548c\u6fc0\u52b1\u4eba\u4eec\u5b9e\u73b0\u4ed6\u4eec\u7684\u76ee\u6807\u3002\u672c\u8d28\u4e0a\uff0c\u6e38\u620f\u5316\u7279\u6027\u901a\u8fc7\u63d0\u4f9b\u72ec\u7279\u4e14\u6109\u5feb\u7684\u53c2\u4e0e\u8fc7\u7a0b\u6765\u6fc0\u52b1\u5ba2\u6237\u66f4\u79ef\u6781\u5730\u53c2\u4e0e\uff0c\u9f13\u52b1\u4ed6\u4eec\u671d\u7740\u7279\u5b9a\u76ee\u6807\u52aa\u529b\u6216\u83b7\u5f97\u5956\u52b1\u3002\u7136\u800c\uff0c\u4f01\u4e1a\u5fc5\u987b\u4fdd\u6301\u8b66\u60d5\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u5956\u52b1\u6216\u6fc0\u52b1\uff0c\u786e\u4fdd\u4ed6\u4eec\u7684\u53c2\u4e0e\u52aa\u529b\u503c\u5f97\uff0c\u5e76\u5bf9\u54c1\u724c\u548c\u5fe0\u8bda\u5ea6\u8ba1\u5212\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/p>

\u4f8b\u5982\uff1a\u661f\u5df4\u514b<\/b>\u661f\u5df4\u514b\u5df2\u7ecf\u6210\u529f\u5730\u5c06\u6e38\u620f\u5316\u6574\u5408\u5230\u5176\u8457\u540d\u7684\u661f\u5df4\u514b\u5956\u52b1\u8ba1\u5212\u4e2d\uff0c\u4ee5\u57f9\u517b\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002\u8be5\u8ba1\u5212\u7684\u8fd0\u4f5c\u539f\u7406\u5f88\u7b80\u5355\uff1a\u5ba2\u6237\u6bcf\u6b21\u8d2d\u4e70\u90fd\u4f1a\u7d2f\u79ef\u201c\u661f\u661f\u201d\uff0c\u968f\u7740\u661f\u661f\u7684\u589e\u52a0\uff0c\u89e3\u9501\u4e0d\u540c\u7684\u4f1a\u5458\u7ea7\u522b\u3002\u8fd9\u4e2a\u5206\u7ea7\u7ed3\u6784\u63d0\u4f9b\u9010\u6e10\u5347\u7ea7\u7684\u5956\u52b1\uff0c\u6fc0\u52b1\u5ba2\u6237\u589e\u52a0\u6d88\u8d39\u4ee5\u8fbe\u5230\u66f4\u9ad8\u7684\u4f1a\u5458\u7ea7\u522b\u3002<\/p>

\"\"<\/p>

(\u56fe\u7247\u6765\u6e90\uff1ahttps:\/\/www.cosmo.ph\/lifestyle\/food-drink\/starbucks-rewards-program-2020-a704-20200715<\/a>)<\/p>

\u00a0<\/p>

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\u7ed3\u8bba\uff1a<\/strong>
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