DMS SuiteMARKETING AUTOMATION

Social

WeChat marketing for KFC New Year campaign

1. WeChat post pointing to a H5 landing page

2. WeChat fans need to sign in daily to enter grand lucky draw

3. Shake the phone to reveal the lucky draw prize

4. First set of prize revealed after shaking the bucket

5. Fans also receive special daily promotional offer to drive instant sales at KFC outlets

6. Upon completing the 4-day check in, fans now qualify for a set of premium prizes